The Goals of the Course:
- To provide tools for communicating effectively and accurately, even when speaking to a camera.
- To learn professional and practical methods for shaping the verbal, vocal and visual components of the message you wish to convey.
- To enable participants to identify and analyze their own verbal, vocal and visual features, as well as those of their environment, through practice and reflection.
- To provide tools that assist body language and that help to relay messages.
- To provide tools for coping with stage fright and “blackouts” when speaking before an audience.
- Learning and practicing the skill of reading your audience, persuasion techniques, and handling objections.
- חשיפה ותרגול מודל משכוכית ל.מ.א.ה % הצלחה בהעברת מסרים.
Learning the Mashkuchit “4 W’s Model for Effective Presentation”.
A brief description of the tools provided during the course and the “4 W’s Model”:
In order to simplify things, Mashkuchit has developed a catchy, clear, and practical 4 dimensional model, which encompasses the entire concept. How to convey messages clearly, effectively and an engaging way when speaking to a client, a camera, employees and managers. We call it: “The Mashkuchit 4 W’s Model for Effective Presentation”.
- Who am I speaking to? If I know how to read the person or the group before me, I will know how to adapt myself and the messages I wish to convey. I will know how to build confidence, I will be able to phrase my words according to the styles of communication that I identify, and I will adjust myself to personality features and notice “conscious” and “sub-conscious” levels of communication. How will I analyze my surroundings? What should I do with the information I receive? How should I “address” each person? Whether on camera and when speaking to a live audience? What is the nature of the client in front of me?
- What is the message? Even when we are given the opportunity, some of us “get lost” in the verbal messages we wish to convey. What should our opening statement be? How can guided imagery help me be more persuasive? How many times should something be repeated before it is fully understood? How can I get people engaged in what I am saying? And most importantly, what is the best way for our conscious and subconscious to obtain understanding? (A hint: this is going to surprise you!). Among other things, we will study the 10 rules of persuasion, as well as tools and simple techniques for handling objections.
- Well conveyed messages: Your voice and the tempo of your voice can overcome barriers and reach people. With the help of simple tools you can keep everyone riveted on what you have to say. You can be the focus of attention and become the main topic of discussion for long periods of time. You can build trust and grab people’s attention. This is where we will discuss your voice and language, body language and communication skills.
- Was I clear? Some people consider this to be the most important dimension. The model provides tools for receiving feedback in a “discrete” way. To see whether I have truly managed to successfully convey my message, or whether I need to repeat it again in different way… Surely if I have taught you well, there will be no need for that.
The topics covered in the course:
- Styles of communication and applying them when conveying messages, selling and pursuading.
- Techniques for delivering messages, pursuading and handling objections to your delivery, by applying different styles of communication.
- Body language when speaking before people, clients and audiences.
- Phrasing and organizing the content of your verbal messages, with the help of pointers.
- 10 rules for persuading and making an impact
- Models for handling objections while speaking to an audience, groups and clients.
- Using your voice and language to convey messages and grap people’s attention.
- Techniques and methods for conveying visual messages.
- Using your body language to create positive and negative anchors while speaking.
- Practicing with a closed camera system: recording, watching and professionally analyzing your presentation.
- Reading the audience and its body language, and ensuring that the messages were sufficiently understood.
- Incorporating clear and hidden messages when speaking before people and a camera.
- Organizing the Power Point presentation effectively.
- Enhancing your self esteem. Techniques for coping with stage fright, fear and converying messages successfully.
The topics covered throughout the course may vary in order and time, depending on the goals of the organization, the dynamic of the group, and the cooperation that forms between the facilitator and the participants. Graduates of the course will be granted a “Public speaking and Body Language” diploma.
The “Present!” workbook is based on the course and can be purchased by its graduates. For further details, please press here.